How To Create An Interaction Between Fashion And Consumers

 

Collaborating fashion and design is one of the strongest opportunities used by brands to market products to those leading and powerful fashion designers who follow - and lead - modern fashion trends.

The fashion collaboration leads to an improved image and a fuller sense of innovation and product durability. These relationships are different enough to break the cycle, gain consumer interest, attract media, and create consumer buzz. In fact, fashion, like music, is one of the most popular forms of online consumer interest as it also transcends culture and breaks barriers.

No more fashion shows and limited content on fashion brands - today you see all kinds of fashion trends benefiting, from Mercedes-Benz Fashion Week with title holders, Subway train dress made of wrappers, Moët & Chandon on the Golden Globes Red Carpet. to Intel and HP for a long-running partnership with a television series with the fashion theme Project Runway.

The fashion move has the potential to elevate the brand and provide an out-of-the-box look and cut to consumers. It is important to remember that there needs to be an agreement or reason after the partnership. By focusing on the basic foundations of product objectives and messages, a profitable campaign will lead to success for both the product and the partners as they identify the same area in messaging.

For smart companies and advertisers of all kinds, opportunities are available at different levels of pricing (read: very cheap to very large) to create significant relationships that will be recognized by both the media and consumers, while providing great driving experience for the public. media interviews. Brands no longer have to travel to Paris to find success in fashion, and almost any type of product can build successful and effective marketing relationships through one of these four platforms.

• Participation in Fashion Events

Opportunities for fashion events exist through major events, such as the "official" partnership with Mercedes-Benz NY Fashion Week to small fashion Week shoots are often relevant and influential, including airport shows and celebrity resorts. There are fashion weeks held in cities around the world, most prominent in the U.S. New York Fashion Week and Los Angeles Fashion Week are held twice a year, in February and September. Also included in the fashion event category are year-round fashion shows or celebrity prize shows where the red carpet often shines through at night.

Fashion events provide great traffic and engagement on social media. Based on data collected by Social Curation and Analytics Curalate, it was found that during New York Fashion Week 2013, there were 100,000 Twitter and Instagram affiliates shared by more than 33,000 different users. On average, the top NYFW brand photos made 37,448 collaborations per image, most of which were driven by brand. Marketing campaigns work best when they are real-time, live or event-based. Of the 100K + posts that promoted great interaction, 90% were taken from the NYFW site.

As an example of this community success, Harman-Kardon has created a 3-day partnership for NY Fashion Week to present their fashion-forward white headphones, based on their ‘good sound’ platform. During and after the event, product communication communication increased by 970%, and received more than 19 million media appearances and 370 million national media coverage.

• Collaborating with tailors

Whether the brands want to make themselves look risky and risky, or be proven by long-term characters, customizations are in vogue with fashion designers and events whose personality reflects those same precious traits. Emerging celebrities and designers offer opportunities to create partnerships to ensure and stimulate product campaigns, trade events or the marketplace.

• Collaboration with the Fashion TV Series

Fashion on television is a consistent theme, with a series focusing on combining and showcasing fashion trends. Networks like Lifetime (Project Runway), E! (Police in Fashion), Bravo (Rachel Zoe), NBC (Access to Hollywood, Extras) all offer sponsorship opportunities and options to integrate products directly into content. Even everyday speech shows often have a fashion component, brands can be a part of the art. Additionally, the written series can provide basic fashion news lines similar to the previous format Sex in the City. The target audience is usually desirable women, aged between 25 and 49 years.

Pilot Pen has created a 4-month digital partnership with the NBC's Fashion Star television series. The custom trivia fashion show was developed with a great trip to NY Fashion Week, supported by ad units across the NBC platform and a series of series and prints. Adding social media platforms to promote discussions from program developers and the product fan base. The partnership reached more than 14 million customers, 184% website visits above the target and sweepstakes involving 85% above the target.

• Collaborating with Fashion Bloggers

Fashion bloggers provide a very strong platform for sharing brand-driven product brands, and can include consumer samples and sweepstake components.

Long ago, New York Fashion Week was a special group made up of fashion and interior celebrities. Today, especially with the help of fashion bloggers - "everyday" girls have managed to become big-time promoters - everything is very accessible with a wide range of social media. In fact, fashion - in addition to technology, food, sports, travel - is one of the most popular blog categories, with 3 million Google searches per day, second only to music.